Hello! I'm Antoinette

To "succeed" and "stay relevant" in a rapidly-changing job market, you "need to reinvent yourself again and again."

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This advice has stuck with me for the past couple of years and, in my case, it is proving to be spot on.

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Today I am a Professional CV Writer and YouTuber. Before the COVID crisis I was running my own boutique English language school, offering English courses for young and adult learners.  A couple of years earlier, after becoming a mother and moving from London to Milan, I pivoted into content writing and started a blog. Before that still, I had a successful career as a manager at the University of London. 

Sometimes we may make a career change because our personal circumstances have shifted. At other times, we may be forced to reinvent ourselves because the world around us is changing, as for example it has been, rather dramatically, since 2020.

I believe the following qualities and attributes have been essential for my ability to deal with change and turn it to my advantage:

Determination.  I live by the motto "If you really want something, you'll find a way to make it happen." No excuses, no fuss, no complaints. 

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Resilience.  Obstacles may throw me off the horse,  but I will get back on. Every single time.

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Curiosity. For the naturally-inquisitive, knowledge is one click away. I learn something new. Every day.

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Self-awareness.  I know my strengths and how to focus on them.

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Passion. I do what I love and I love what I do.  

EXPERIENCE

2019 - Present

CV WRITING & ENGLISH EDITING

Whether you are looking to apply for a new job or completely change your career, as your CV Writer, I will help you shine by: 

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• editing or writing from scratch your English and/or Italian CV

• creating and perfecting your LinkedIn profile

• crafting convincing cover letters for you
   

As an English content editor, I can also help with:

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• writing or editing your business reports, letters and emails

• creating or improving your web content and blog

• producing or editing your personal statement for applying to university abroad

• editing your university essays, dissertation or thesis

2015 - Present

BLOG & VIDEO CONTENT

I have been creating and editing blog and video content for five years and am an expert in:

• Creating, grow and running a YouTube channel: I currently have 280K+ subscribers and 200+ videos.

• Video production: Scripting, recording, lighting, post-production editing (Adobe Premiere CC, Camtasia)

• Creating and editing web content (WordPress, Wix, CMS)

• Copywriting, ghostwriting, editing and publishing (short and long copy, ebooks)

• Commissioning bespoke images and logos

• Using content analytics to drive content strategy

2009 - 2014

DIRECTOR & MANAGER

As a manager and, from 2011, deputy director, I:

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• co-ran a department and provided leadership

• recruited, selected, interviewed and appointed staff

• line-managed staff and carried out performance appraisals

• designed and delivered annual plans, strategies and KPIs

• led on projects and change management processes

2003 - 2008

BUSINESS DEVELOPMENT

My first role out of university gave me an opportunity to travel and build up experience in:

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• business development

• annual planning

• attending roadshows and conferences

• measurement and data-driven decision-making

• work with partners and customers in China, Japan, Taiwan, South Korea, Thailand, India, Kazakhstan and the Middle East. Being able to travel to all of the these countries several times a year was an incredible experience.

EDUCATION

2012

DIPLOMA IN DIGITAL MARKETING

CHARTERED INSTITUTE OF MARKETING

I pursued this qualification when I was Head of International Student Recruitment to improve marketing strategies by combining digital and physical methods.

2008

LEADERSHIP & MANAGEMENT CERTIFICATE

INSTITUTE OF LEADERSHIP & MANAGEMENT

I am always keen to learn so when I became a line-manager, I decided to take this qualification in Leadership and Management. 

2007

DIPLOMA IN PROFESSIONAL MARKETING

CHARTERED INSTITUTE OF MARKETING

Working in international business development, I was keen to gain knowledge and skills through a CIM marketing diploma, often considered the 'gold standard' in the UK.

2006

MASTERS DEGREE

UNIVERSITY OF LONDON

Working full-time, I completed with distinction a master's degree, majoring in Global Politics and International Law.

2020

MEMBER

PROFESSIONAL ASSOCIATION  OF RESUME WRITERS AND CAREER COACHES

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As a professional CV Writer, I am committed to continuing to develop my expertise and knowledge so I can successfully support my clients in achieving their career goals. 

2012

DIPLOMA IN DIGITAL MARKETING

CHARTERED INSTITUTE OF MARKETING

I pursued this qualification when I was Head of International Student Recruitment to improve marketing strategies by combining digital and physical methods.

2008

LEADERSHIP & MANAGEMENT CERTIFICATE

INSTITUTE OF LEADERSHIP & MANAGEMENT

I am always keen to learn so when I became a line-manager, I decided to take this qualification in Leadership and Management. 

2007

DIPLOMA IN PROFESSIONAL MARKETING

CHARTERED INSTITUTE OF MARKETING

Working in international business development, I was keen to gain knowledge and skills through a CIM marketing diploma, often considered the 'gold standard' in the UK.

2006

MASTERS DEGREE

UNIVERSITY OF LONDON

Working full-time, I completed with distinction a master's degree, majoring in Global Politics and International Law.

2003

BA (HONS) DEGREE

UNIVERSITY OF LONDON

After finishing high school in Germany, I moved to the UK and studied the History and Politics of the European Union, graduating with first-class honours. 

SKILLS

WHAT I CAN DO FOR YOU

CV WRITER

Many people find writing a CV challenging, even when they're great at their job. If you're applying for a new position and want to feel confident in your CV, I'd be thrilled to write it for you! I also create convincing cover letters, compelling LinkedIn profiles and stunning online CVs like this one.

ENGLISH EDITOR

Writing in a language that's our second or third language can take time and effort. If you would like any help with writing your business reports, letters, emails or any other documents, I'm just an email away. I also have a lot of experience creating and editing web and blog content, and I design websites like this one!

VIDEO CONSULTANT

If you've been asked to create a Video CV, don't panic! I'm here to help script and edit your video, and I will give tips on shooting it. Alternatively, if  you're a business owner and are considering using YouTube and other video content in your marketing, let's talk about your strategy - I would love to work with you on your video project!